Spread Your Web Footprint Via Link Building

During the dotcom era and subsequent years, link building gained infamy thanks to developers, site owners, and drive-by-night SEO experts who turned the web into more or less a virtual Wild West. Thankfully, search engine companies led by Google soon clamped on their unsavory practices by unceremoniously demoting sites that championed techniques like link farming. However, link building is far from dead or extinct.

The Return of Link Building

According to Josh Steimle, CEO of MWI, a digital marketing agency with offices in the US and Hong Kong, link building is a double-edged sword that can improve or harm your site’s SERP rank. Steimle reckons links only become a drag down when one engages in black hat practices like linking to low quality content, using spammy inbound links, and linking to irrelevant content. In fact, Google’s 2012 Penguin Update targeted site owners who had turned these practices into a source of income.

Building Links the White Hat Way

To avoid careening into Google’s bad books, follow advice dished out by its webmaster trends analyst John Muller. According to Muller, Google’s search engine ranks sites based on scores extracted from diverse weighted factors. As such, focusing your site’s SEO efforts on links alone will most likely lead to SERP hell.

An effective way of using links the right way, according to Muller is by turning them into widgets. In addition, include information/rules on link usage. For instance, asking web users to cite you as content author or name your site on Social Media Sacramento. Another tip doled out by Muller is making URLs on your site easy to copy and paste.

Another effective, yet rarely tried, approach is exploiting the power of links embedded in PDF documents online. You can include links, of course conservatively, in PDF files sent out as to sales leads, trade show contacts, web users who download company-sanctioned e-books and company seminar attendees. If you do not have the tech skills required for this task, hire and consult a competent Roseville SEO services provider to help you implement file sharing for linkbuilding.
In spite of its infamous past, link building is not necessarily a bad SEO strategy. You can turn this practice into quality traffic by linking conservatively on-site and turning site content into shareable PDF files with embedded links.


Factors To Consider When Purchasing Software

Every business has diverse needs. For example, you may be required to convert files from one format to another. There are different types of software that exists to help you in conversion. Some double as software that can be used to share the files across different avenues as well as store these files in secure places. However, in business, you need to be on the lookout for various factors as you choose the software you use for file converting file sharing. Here are a few tips.

The software should be compatible with the machines you have. Before you purchase it, you ought to ensure it can work with the model of the laptops or desktops in use in your company. To avoid mismatch, you should buy software from reputable buyers who have tested them on different models of computers to ascertain compatibility.  If you are not sure, just consult the manufacturer for guidance. For example, if you use LG products, you may consult the Company for guidance on the software.

Software meant for file sharing should ensure secure file transfers. They should have measures to ensure that the data or files will not be intercepted by unauthorized personnel who may be up to harm your business. Therefore, always inquire on the security component of any file sharing application or software before you purchase it. When purchasing an application or software that carries out different tasks, you should be wary. There are those that claim to carry out different functions but only a few work. Therefore you may look at different reviews by different clients before you make up your mind. Also compare the reviews with that of other software for surety.

The cost of the software or application is important. You should always ensure that you pay a price that is proportionate to the benefits you will get form the software. Most software that is up for purchase has downgraded free versions for testing purposes. You may use these to have an idea of what you are getting for your money. In addition, the cost should be favorable given the lifespan of the software. Short-span software should have lower prices since you keep on acquiring the newer version constantly.